The Line
The Line
Client Our Watch // Agency Marmalade // Photographer Garth Oriander // What we did Casting

We needed to pull out all the stops for this casting, given the importance of the campaign. Asked to find five teenagers aged between 14 to 18 we contacted various talent agencies, theatre companies and acting schools to find young talent who could portray such strong emotion.

 

 

We cast over 50 teenagers brave enough to take part in such a confronting campaign. All did exceptionally well, especially the five who were selected. Thanks to photographer Garth Oriander and creative agency Marmalade for trusting us with this brief. #respecttheline.